The Architecture of your Brand Matters

Don't be Fooled! Marketing and Branding are not the same. The reason why branding can't afford to take the backseat in your strategic plan.... Have you ever found yourself gravitating to a concept or topic because no one has been…

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Typical Challenges A Small Business Faces

It has become more popular for individuals with a passion to transition into entrepreneurship by starting their own business; However, they are confronted with many challenges as they work to maintain growth. From the book "Good to Great" authored by…

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Reciprocal Thinking of Success

How does a company stand out from the masses to gain more awareness, and persuade the consumer to buy their products instead of their direct or indirect competitors? By the use of Reciprocal Thinking. Bodyform, (www.BodyForm.co.uk) a feminine hygiene brand,…

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Are Your Employees Really Producing Their Best Work?

Business may seem to be running smoothly, but what if improving a single internal function could cause business to run even better? In a lecture given at Pepperdine University, Senior Communications and Public Relations Consultant, Ron Kirkpatrick, explained how internal…

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Making Black Friday Meaningful Again

Only a few days ago, we had just celebrated one of the best American holidays, Thanksgiving. A day when you almost feel obligated to stuff yourself with all the turkey and other delicious food that your grandma had made for…

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