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Author name: Impact Branding Consulting

Goal Setting and Effective Brand Performance

When a company has effective brand performance, goals are likely to be met or exceeded. The brand performs well and the value of the brand increases.  So, how do you set goals that are specific to improving the performance of your brand?  Brand performance is a measurement that compares both the business and marketing results …

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Branding Challenges and Opportunities

When many entrepreneurs first think of branding, the logo, colors, website and graphic design come to mind. Branding is much more than these things. In fact, these things are creative branding, not strategic branding. Strategic Branding offers opportunities to develop a clear model for consistent and predictable growth. But in today’s fast moving business economy …

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Creating a Winning Business in Strategic Development

Strategic development is one of the most effective ways to motivate and increase the success of your business. While many leaders understand the importance of providing professional development training and education to their team, they often miss the mark when providing training specific to strategic development.   Strategic development is different from professional development. Your leadership …

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The Importance of Communication in Strategic Planning

The Importance of Communication in Strategic Planning October 3, 2022 Strategic planning relies on effective communication as an essential part of its development and implementation. To be effective, strategic plans rely on input and commitment from a wide range of individuals who you want and need to be involved and informed. For this reason, you …

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