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The Importance of Communication in Strategic Planning

Strategic planning relies on effective communication as an essential part of its development and implementation. To be effective, strategic plans rely on input and commitment from a wide range of individuals who you want and need to be involved and informed. For this reason, you do not want to overlook…

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How Strategic Planning Builds Iconic Brands

Brands are built through strategy and iconic brands have amazing strategies that skyrocketed them to greatness. When you think about some of the most iconic brands, you might think their fame came from their clear purpose and vision, their consistent quality and service, their respected values and their incredible positioning…

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Raising the Bar for Branding in a Post-Pandemic World

As we navigate into a post-pandemic world, you might be trying to figure out how to adjust with your branding. When the pandemic started, businesses needed to pivot with their branding to survive. But don’t celebrate your survival prematurely. With people being vaccinated and trying to find their new normal,…

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Creating a Successful End-to-End Brand Strategy

Creating a successful end-to-end brand strategy can give you an advantage for engaging with your target audience and to grow your business. Your strategy will connect your business to a ideal audience of people with a clear message, brand value and impact. Designing your brand identity, such as your logo,…

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How Corporate Training Helps Increase Employee Productivity

Corporate training is a perfect way to ensure sufficient skills and satisfactory quality of work is derived from a productive team. It goes beyond the generic training of seminars and webinars to empower your team. By sharing the company’s mindset and sharpening customized skills, you are giving your employees the…

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Why the Trucking Industry Needs a New Branding Strategy

The trucking industry has made news and taken some bad hits to its reputation over the last several years. From recruitment struggles and shortages of truckers to driver’s hourly restrictions and supply chain nightmares, now is the time for a new branding strategy.  Key areas to help improve your company's…

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When a Company Loses Brand Relevance in Its Marketplace

The greatest danger facing companies today is loss of brand relevance. With constant change and heightened customer expectations, many businesses struggle to keep up. They must stay competitive, adapt quickly, and maintain their position in the marketplace. If they do not, the brand stops being relevant.   Here are some of the…

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Why Branding is Your Most Powerful Asset

Branding sets the stage for customer preferences, buying behavior, company growth and customer loyalty that makes it a powerful asset.   Your target audience is conditioned to believe that they can get what they want, when they want it. They have choices – lot of choices. They can shop around…

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Raising the Bar for Branding in a Post-Pandemic World

As we navigate into a post-pandemic world, you might be trying to figure out how to adjust with your branding. When the pandemic started, businesses needed to pivot with their branding to survive. But don’t celebrate your survival prematurely. With people being vaccinated and trying to find their new normal,…

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