In business, relationships matter! However, each type of business relationship has a specific purpose for engagement. Knowing how to effectively market to each audience group starts with knowing how to effectively manage each type of these relationships and understanding the…
What Can bring more patients to your healthcare practice? Branding. Branding is one of the most crucial aspects of growing any company, including a medical practice. In fact, if you haven’t properly branded your healthcare practice, you could be losing…
All industries use branding to reach their customers-- and with more heads turning to the trucking industry in recent times, it is important to ensure your potential clients and future employees know where and how to find you. Fashion companies…
Don't be Fooled! Marketing and Branding are not the same. The reason why branding can't afford to take the backseat in your strategic plan.... Have you ever found yourself gravitating to a concept or topic because no one has been…
It has become more popular for individuals with a passion to transition into entrepreneurship by starting their own business; However, they are confronted with many challenges as they work to maintain growth. From the book "Good to Great" authored by…
How does a company stand out from the masses to gain more awareness, and persuade the consumer to buy their products instead of their direct or indirect competitors? By the use of Reciprocal Thinking. Bodyform, (www.BodyForm.co.uk) a feminine hygiene brand,…
Business may seem to be running smoothly, but what if improving a single internal function could cause business to run even better? In a lecture given at Pepperdine University, Senior Communications and Public Relations Consultant, Ron Kirkpatrick, explained how internal…
Companies today can no longer settle for selling products— they must sell their entire corporation. With the rise of millennial buyers and an increase in environmental consciousness, today’s consumers care now more than ever about where their products are coming…
Only a few days ago, we had just celebrated one of the best American holidays, Thanksgiving. A day when you almost feel obligated to stuff yourself with all the turkey and other delicious food that your grandma had made for…
Have you ever experienced the feeling of going no where during a team meeting or brainstorming session designed to find a solution to a problem? The moment where you realize that you guys are going around and around and around...but…