How Strategic Planning Builds Iconic Brands August 18, 2022 Brands are built through strategy and iconic brands have amazing strategies that skyrocketed them to greatness. When you think about some of the most iconic brands, you might think their fame came from their clear purpose and vision, their consistent quality …

Raising the Bar for Branding in a Post-Pandemic World July 22, 2022 As we navigate into a post-pandemic world, you might be trying to figure out how to adjust with your branding. When the pandemic started, businesses needed to pivot with their branding to survive. But don’t celebrate your survival …

Creating a Successful End-to-End Brand Strategy June 21, 2022 Creating a successful end-to-end brand strategy can give you an advantage for engaging with your target audience and to grow your business. Your strategy will connect your business to a ideal audience of people with a clear message, brand value and …

How Corporate Training Helps Increase Employee Productivity May 23, 2022 Corporate training is a perfect way to ensure sufficient skills and satisfactory quality of work is derived from a productive team. It goes beyond the generic training of seminars and webinars to empower your team. By sharing the company’s mindset …

Why the Trucking Industry Needs a New Branding Strategy May 23, 2022 The trucking industry has made news and taken some bad hits to its reputation over the last several years. From recruitment struggles and shortages of truckers to driver’s hourly restrictions and supply chain nightmares, now is the time …

When a Company Loses Brand Relevance in Its Marketplace January 27, 2022 The greatest danger facing companies today is loss of brand relevance. With constant change and heightened customer expectations, many businesses struggle to keep up. They must stay competitive, adapt quickly, and maintain their position in the marketplace. If …

Strengthen Your Company by Fostering Your Team’s Camaraderie and Teamwork November 30, 2021 A strong company has increased productivity, positive relationships, and more creativity. You should have no doubt that your company can stand strong in any economic climate and do more when employees function as a team rather than individually …

Why Branding is Your Most Powerful Asset October 13, 2021 Branding sets the stage for customer preferences, buying behavior, company growth and customer loyalty that makes it a powerful asset.    Your target audience is conditioned to believe that they can get what they want, when they want it. They …

Know the Purpose of the Three Relationships in Business March 24, 2021   In business, relationships matter! However, each type of business relationship has a specific purpose for engagement. Knowing how to effectively market to each audience group starts with knowing how to effectively manage each type of these relationships …

What Can Bring More Patients to Your Healthcare Practice? Branding. September 22, 2020   What Can bring more patients to your healthcare practice? Branding. Branding is one of the most crucial aspects of growing any company, including a medical practice.   In fact, if you haven’t properly branded your healthcare practice, …