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Know the Purpose of the Three Relationships in Business

In business, relationships matter! However, each type of business relationship has a specific purpose for engagement. Knowing how to effectively market to each audience group starts with knowing how to effectively manage each type of these relationships and understanding the intended outcome for the engagement. Often times, a business is…

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Why Now is the Time to Boost Your Trucking Brand

All industries use branding to reach their customers-- and with more heads turning Men's Health, Shipping Policy buy metformin https://functionalmedcenter.com/wp-content/themes/twentyfive/buy-metformin.php Trusted Canadian Pharmacies, metformin online Drug Store Com Free Shipping to the trucking industry in recent times, it is important to ensure your potential clients and future employees know where…

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The Architecture of your Brand Matters

Don't be Fooled! Marketing and Branding are not the same. The reason why branding can't afford to take the backseat in your strategic plan.... Have you ever found yourself gravitating to a concept or topic because no one has been able to really explain what the concept or topic is…

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Typical Challenges A Small Business Faces

It has become more popular for individuals with a passion to transition into entrepreneurship by starting their own business; However, they are confronted with many challenges as they work to maintain growth. From the book "Good to Great" authored by Jim Collins, we are aware that most companies are good,…

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Reciprocal Thinking of Success

How does a company stand out from the masses to gain more awareness, and persuade the consumer to buy their products instead of their direct or indirect competitors? By the use of Reciprocal Thinking. Bodyform, (www.BodyForm.co.uk) a feminine hygiene brand, has created a powerful "period" commercial that has the word…

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Are Your Employees Really Producing Their Best Work?

Business may seem to be running smoothly, but what if improving a single internal function could cause business to run even better? In a lecture given at Pepperdine University, Senior Communications and Public Relations Consultant, Ron Kirkpatrick, explained how internal communication can significantly impact return on investment. A study done…

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Making Black Friday Meaningful Again

Only a few days ago, we had just celebrated one of the best American holidays, Thanksgiving. A day when you almost feel obligated to stuff yourself with all the turkey and other delicious food that your grandma had made for you and the whole family. While we were finishing up…

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