Typical Challenges A Small Business Faces June 17, 2018 It has become more popular for individuals with a passion to transition into entrepreneurship by starting their own business; However, they are confronted with many challenges as they work to maintain growth. From the book “Good to Great” authored by Jim Collins, …

Reciprocal Thinking of Success March 12, 2018   How does a company stand out from the masses to gain more awareness, and persuade the consumer to buy their products instead of their direct or indirect competitors? By the use of Reciprocal Thinking. Bodyform, (www.BodyForm.co.uk) a feminine hygiene brand, has created …

Are Your Employees Really Producing Their Best Work? September 28, 2017 Business may seem to be running smoothly, but what if improving a single internal function could cause business to run even better? In a lecture given at Pepperdine University, Senior Communications and Public Relations Consultant, Ron Kirkpatrick, explained how …

Corporate Social Responsibility: Why It’s Important Now More Than Ever September 22, 2017 Companies today can no longer settle for selling products— they must sell their entire corporation. With the rise of millennial buyers and an increase in environmental consciousness, today’s consumers care now more than ever about where their …

Making Black Friday Meaningful Again November 30, 2016 Only a few days ago, we had just celebrated one of the best American holidays, Thanksgiving. A day when you almost feel obligated to stuff yourself with all the turkey and other delicious food that your grandma had made for you and …

What’s the Difference between Branding and Marketing? November 15, 2016 Often times I hear people use the word Branding to reference to Marketing…Some companies even say they provide Branding service when in actuality what they provide is Marketing services. So I wanted to make sure you know the difference. So here we go! …

Start Making the R.E.I.T Move to find Solutions to Business Problems Faster November 15, 2016 Have you ever experienced the feeling of going no where during a team meeting or brainstorming session designed to find a solution to a problem?  The moment where you realize that you guys are going …

Is Branding and Marketing the same thing? Heck No!! What’s the difference then? August 23, 2016 Often times I hear people use the word Branding to reference to Marketing…Some companies even say they provide Branding service when in actuality what they provide is Marketing services. So I wanted to make …