When a company has effective brand performance, goals are likely to be met or exceeded. The brand performs well and the value of the brand increases. So, how do you set goals that are specific to improving the performance of your brand? Brand performance is a measurement that compares both the business and marketing results […]
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Successful businesses know they need to tell a great brand story to thrive. The best stories help with growing the business, building loyalty and encouraging followers to share the brand with others. But what goes into making your brand story great? To be a successful business with a strong brand, here are key features a
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What can you do to identify opportunities for your brand? Opportunities help you to create new products and services, customer experiences, and positive attention to your brand, so your company can grow. While there are a lot of opportunities to recognize, you want to identify the right ones that will help you build a strong
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When you create a brand that stands out, you are telling a compelling story. It is a story that is clear and distinct. It is a story that makes people recognize your brand, trust it, and want to be loyal to it. A brand that stands out offers advantages to a company. The brand is
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When many entrepreneurs first think of branding, the logo, colors, website and graphic design come to mind. Branding is much more than these things. In fact, these things are creative branding, not strategic branding. Strategic Branding offers opportunities to develop a clear model for consistent and predictable growth. But in today’s fast moving business economy
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How Strategic Planning Builds Iconic Brands August 18, 2022 Brands are built through strategy and iconic brands have amazing strategies that skyrocketed them to greatness. When you think about some of the most iconic brands, you might think their fame came from their clear purpose and vision, their consistent quality and service, their respected values
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Raising the Bar for Branding in a Post-Pandemic World July 22, 2022 As we navigate into a post-pandemic world, you might be trying to figure out how to adjust with your branding. When the pandemic started, businesses needed to pivot with their branding to survive. But don’t celebrate your survival prematurely. With people being vaccinated
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Creating a Successful End-to-End Brand Strategy June 21, 2022 Creating a successful end-to-end brand strategy can give you an advantage for engaging with your target audience and to grow your business. Your strategy will connect your business to a ideal audience of people with a clear message, brand value and impact. brand strategy concepts Designing
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Why the Trucking Industry Needs a New Branding Strategy May 23, 2022 The trucking industry has made news and taken some bad hits to its reputation over the last several years. From recruitment struggles and shortages of truckers to driver’s hourly restrictions and supply chain nightmares, now is the time for a new branding strategy.
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When a Company Loses Brand Relevance in Its Marketplace January 27, 2022 The greatest danger facing companies today is loss of brand relevance. With constant change and heightened customer expectations, many businesses struggle to keep up. They must stay competitive, adapt quickly, and maintain their position in the marketplace. If they do not, the brand
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