Why the Trucking Industry Needs a New Branding Strategy May 23, 2022 The trucking industry has made news and taken some bad hits to its reputation over the last several years. From recruitment struggles and shortages of truckers to driver’s hourly restrictions and supply chain nightmares, now is the time for a new branding strategy. […]
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When a Company Loses Brand Relevance in Its Marketplace January 27, 2022 The greatest danger facing companies today is loss of brand relevance. With constant change and heightened customer expectations, many businesses struggle to keep up. They must stay competitive, adapt quickly, and maintain their position in the marketplace. If they do not, the brand
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Why Branding is Your Most Powerful Asset October 13, 2021 Branding sets the stage for customer preferences, buying behavior, company growth and customer loyalty that makes it a powerful asset. Your target audience is conditioned to believe that they can get what they want, when they want it. They have choices – lot of
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