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Strategic Planning

Challenges and Opportunities for Developing a Corporate Branding Strategy When Expanding

Branding, Performance, Strategic Planning /

Developing a corporate branding strategy is essential if your company plans to expand into new markets. The corporate branding strategy will help you navigate through challenges that will be necessary to meet customer expectations, manage diverse teams, maintain performance standards, and more. In developing a strategy, it is important to understand that brands are continuously […]

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Executive brand coaching helps companies expand globally.

Executive Brand Coaching for Business Growth Internationally

Branding, Performance, Strategic Planning /

If you are considering expanding internationally, across the U.S. border into Mexico or into the Caribbean, Executive Brand Coaching can help you develop a winning strategic approach for global brand positioning and business growth. With the right strategic approach, your company can establish and build a strong brand identity within global markets. Your company will

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The Strategy for Expanding Your Business in Mexico

Strategic Planning /

Building Relationships for Successful Business in Mexico If you have a U.S. company that wants to expand its business in Mexico, you should develop a strategy for doing business there. The strategy will require more than knowing the language, the diverse market, and the regulatory environment. It will require knowing how your company, no matter

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Two women sit side by side, smiling while looking at a laptop screen. One has long dark hair and wears a plaid shirt, while the other has curly hair and wears a jacket over a white top. They are engaged in cross-training, learning new skills together for their upcoming project.

The Strategic Approach to Cross-Training Your Employees

Performance, Strategic Planning /

Cross-training employees is a strategic approach that can safeguard your company’s bottom line. With the best approach that focuses on your workforce development, you can provide a major boost to your workforce’s productivity.   Cross-training is the practice of training an employee to be able to do the work that another employee does, while they still

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Goal Setting and Effective Brand Performance

Branding, Performance, Strategic Planning /

When a company has effective brand performance, goals are likely to be met or exceeded. The brand performs well and the value of the brand increases.  So, how do you set goals that are specific to improving the performance of your brand?  Brand performance is a measurement that compares both the business and marketing results

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Creating a Winning Business in Strategic Development

Strategic Planning /

Strategic development is one of the most effective ways to motivate and increase the success of your business. While many leaders understand the importance of providing professional development training and education to their team, they often miss the mark when providing training specific to strategic development.   Strategic development is different from professional development. Your leadership

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