Brand language is essential for defining and distinguishing a brand’s identity in the market. It fuels an active and loyal consumer base, impacting market growth over a long period. The combination of words you use in branding is powerful. They can engage with your audience and create compelling brand stories that resonate with people on […]
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Employment policies and brands are important for organizations. While the brand represents what it is like to work at a company, employees represent the brand through its policies. The company’s policies create the structure and help regulate employment relationships. In addition, policies set the standard for how employees communicate, such as with the brand’s identity
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Strengthen Your Company by Fostering Your Team’s Camaraderie and Teamwork November 30, 2021 A strong company has increased productivity, positive relationships, and more creativity. You should have no doubt that your company can stand strong in any economic climate and do more when employees function as a team rather than individually in the workplace. But what
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Know the Purpose of the Three Relationships in Business March 24, 2021 In business, relationships matter! However, each type of business relationship has a specific purpose for engagement. Knowing how to effectively market to each audience group starts with knowing how to effectively manage each type of these relationships and understanding the intended outcome
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What Can Bring More Patients to Your Healthcare Practice? Branding. September 22, 2020 What Can bring more patients to your healthcare practice? Branding. Branding is one of the most crucial aspects of growing any company, including a medical practice. In fact, if you haven’t properly branded your healthcare practice, you could be losing patients
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Why Now is the Time to Boost Your Trucking Brand June 24, 2020 All industries use branding to reach their customers– and with more heads turning to the trucking industry in recent times, it is important to ensure your potential clients and future employees know where and how to find you. Fashion companies sell merchandise
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The Architecture of your Brand Matters June 17, 2018 Don’t be Fooled! Marketing and Branding are not the same. The reason why branding can’t afford to take the backseat in your strategic plan…. Have you ever found yourself gravitating to a concept or topic because no one has been able to really explain what
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Typical Challenges A Small Business Faces June 17, 2018 It has become more popular for individuals with a passion to transition into entrepreneurship by starting their own business; However, they are confronted with many challenges as they work to maintain growth. From the book “Good to Great” authored by Jim Collins, we are aware that most
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Reciprocal Thinking of Success March 12, 2018 How does a company stand out from the masses to gain more awareness, and persuade the consumer to buy their products instead of their direct or indirect competitors? By the use of Reciprocal Thinking. Bodyform, (www.BodyForm.co.uk) a feminine hygiene brand, has created a powerful “period” commercial that
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Are Your Employees Really Producing Their Best Work? September 28, 2017 Business may seem to be running smoothly, but what if improving a single internal function could cause business to run even better? In a lecture given at Pepperdine University, Senior Communications and Public Relations Consultant, Ron Kirkpatrick, explained how internal communication can significantly impact
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