When a company has effective brand performance, goals are likely to be met or exceeded. The brand performs well and the value of the brand increases. So, how do you set goals that are specific to improving the performance of your brand? Brand performance is a measurement that compares both the business and marketing results […]
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The Importance of Communication in Strategic Planning October 3, 2022 Strategic planning relies on effective communication as an essential part of its development and implementation. To be effective, strategic plans rely on input and commitment from a wide range of individuals who you want and need to be involved and informed. For this reason, you
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How Strategic Planning Builds Iconic Brands August 18, 2022 Brands are built through strategy and iconic brands have amazing strategies that skyrocketed them to greatness. When you think about some of the most iconic brands, you might think their fame came from their clear purpose and vision, their consistent quality and service, their respected values
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Raising the Bar for Branding in a Post-Pandemic World July 22, 2022 As we navigate into a post-pandemic world, you might be trying to figure out how to adjust with your branding. When the pandemic started, businesses needed to pivot with their branding to survive. But don’t celebrate your survival prematurely. With people being vaccinated
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Creating a Successful End-to-End Brand Strategy June 21, 2022 Creating a successful end-to-end brand strategy can give you an advantage for engaging with your target audience and to grow your business. Your strategy will connect your business to a ideal audience of people with a clear message, brand value and impact. brand strategy concepts Designing
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How Corporate Training Helps Increase Employee Productivity May 23, 2022 Corporate training is a perfect way to ensure sufficient skills and satisfactory quality of work is derived from a productive team. It goes beyond the generic training of seminars and webinars to empower your team. By sharing the company’s mindset and sharpening customized skills, you
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Why the Trucking Industry Needs a New Branding Strategy May 23, 2022 The trucking industry has made news and taken some bad hits to its reputation over the last several years. From recruitment struggles and shortages of truckers to driver’s hourly restrictions and supply chain nightmares, now is the time for a new branding strategy.
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When a Company Loses Brand Relevance in Its Marketplace January 27, 2022 The greatest danger facing companies today is loss of brand relevance. With constant change and heightened customer expectations, many businesses struggle to keep up. They must stay competitive, adapt quickly, and maintain their position in the marketplace. If they do not, the brand
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Strengthen Your Company by Fostering Your Team’s Camaraderie and Teamwork November 30, 2021 A strong company has increased productivity, positive relationships, and more creativity. You should have no doubt that your company can stand strong in any economic climate and do more when employees function as a team rather than individually in the workplace. But what
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Why Branding is Your Most Powerful Asset October 13, 2021 Branding sets the stage for customer preferences, buying behavior, company growth and customer loyalty that makes it a powerful asset. Your target audience is conditioned to believe that they can get what they want, when they want it. They have choices – lot of
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