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Goal Setting and Effective Brand Performance

When a company has effective brand performance, goals are likely to be met or exceeded. The brand performs well and the value of the brand increases.  So, how do you set goals that are specific to improving the performance of your brand?  Brand performance is a measurement that compares both the business and marketing results …

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The Importance of Communication in Strategic Planning

The Importance of Communication in Strategic Planning October 3, 2022 Strategic planning relies on effective communication as an essential part of its development and implementation. To be effective, strategic plans rely on input and commitment from a wide range of individuals who you want and need to be involved and informed. For this reason, you …

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Creating a Successful End-to-End Brand Strategy

Creating a Successful End-to-End Brand Strategy June 21, 2022 Creating a successful end-to-end brand strategy can give you an advantage for engaging with your target audience and to grow your business. Your strategy will connect your business to a ideal audience of people with a clear message, brand value and impact. brand strategy concepts Designing …

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How Corporate Training Helps Increase Employee Productivity

How Corporate Training Helps Increase Employee Productivity May 23, 2022 Corporate training is a perfect way to ensure sufficient skills and satisfactory quality of work is derived from a productive team. It goes beyond the generic training of seminars and webinars to empower your team. By sharing the company’s mindset and sharpening customized skills, you …

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Why the Trucking Industry Needs a New Branding Strategy

Why the Trucking Industry Needs a New Branding Strategy May 23, 2022 The trucking industry has made news and taken some bad hits to its reputation over the last several years. From recruitment struggles and shortages of truckers to driver’s hourly restrictions and supply chain nightmares, now is the time for a new branding strategy. …

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When a Company Loses Brand Relevance in Its Marketplace

When a Company Loses Brand Relevance in Its Marketplace January 27, 2022 The greatest danger facing companies today is loss of brand relevance. With constant change and heightened customer expectations, many businesses struggle to keep up. They must stay competitive, adapt quickly, and maintain their position in the marketplace. If they do not, the brand …

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Strengthen Your Company by Fostering Your Team’s Camaraderie and Teamwork

Strengthen Your Company by Fostering Your Team’s Camaraderie and Teamwork November 30, 2021 A strong company has increased productivity, positive relationships, and more creativity. You should have no doubt that your company can stand strong in any economic climate and do more when employees function as a team rather than individually in the workplace. But what …

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