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Know the Purpose of the Three Relationships in Business March 24, 2021   In business, relationships matter! However, each type of business relationship has a specific purpose for engagement. Knowing how to effectively market to each audience group starts with knowing how to effectively manage each type of these relationships and understanding the intended outcome […]

What Can Bring More Patients to Your Healthcare Practice? Branding. September 22, 2020   What Can bring more patients to your healthcare practice? Branding. Branding is one of the most crucial aspects of growing any company, including a medical practice.   In fact, if you haven’t properly branded your healthcare practice, you could be losing patients

Why Now is the Time to Boost Your Trucking Brand June 24, 2020 All industries use branding to reach their customers– and with more heads turning to the trucking industry in recent times, it is important to ensure your potential clients and future employees know where and how to find you. Fashion companies sell merchandise

The Architecture of your Brand Matters June 17, 2018 Don’t be Fooled! Marketing and Branding are not the same.   The reason why branding can’t afford to take the backseat in your strategic plan…. Have you ever found yourself gravitating to a concept or topic because no one has been able to really explain what

Typical Challenges A Small Business Faces June 17, 2018 It has become more popular for individuals with a passion to transition into entrepreneurship by starting their own business; However, they are confronted with many challenges as they work to maintain growth. From the book “Good to Great” authored by Jim Collins, we are aware that most

Reciprocal Thinking of Success March 12, 2018   How does a company stand out from the masses to gain more awareness, and persuade the consumer to buy their products instead of their direct or indirect competitors? By the use of Reciprocal Thinking. Bodyform, (www.BodyForm.co.uk) a feminine hygiene brand, has created a powerful “period” commercial that

Are Your Employees Really Producing Their Best Work? September 28, 2017 Business may seem to be running smoothly, but what if improving a single internal function could cause business to run even better? In a lecture given at Pepperdine University, Senior Communications and Public Relations Consultant, Ron Kirkpatrick, explained how internal communication can significantly impact

Corporate Social Responsibility: Why It’s Important Now More Than Ever September 22, 2017   Companies today can no longer settle for selling products— they must sell their entire corporation. With the rise of millennial buyers and an increase in environmental consciousness, today’s consumers care now more than ever about where their products are coming from.

Making Black Friday Meaningful Again November 30, 2016     Only a few days ago, we had just celebrated one of the best American holidays, Thanksgiving. A day when you almost feel obligated to stuff yourself with all the turkey and other delicious food that your grandma had made for you and the whole family.

What’s the Difference between Branding and Marketing? November 15, 2016 Often times I hear people use the word Branding to reference to Marketing…Some companies even say they provide Branding service when in actuality what they provide is Marketing services. So I wanted to make sure you know the difference. So here we go! Let’s un-complicate the complicated. Think